Diana Precious Nheera elated about being nominated at the Zimbabwe Reggae and Dancehall Merit awards

KUDZAI CHITSATSO

HARARE – Diana Precious Nheera, manager of Zimbabwean artist Nutty O, expressed her excitement after being nominated for Best Artist Management at the Zimbabwe Reggae and Dancehall Merit Awards. She joins fellow nominees Kudzai Biston (Killer T), Yusuf Banda (Winky D), and Mponda Sugar (Master H).

Diana Precious Nheera 

Speaking to ZimSphere, Nheera described her nomination as an unexpected honor. 

"It’s genuinely a pleasant surprise, and to be alongside giants like Yusuf Banda and Kudzai Biston, whose brands have been around for two decades," she said. 

"The nomination itself is a great win and assurance to all those following in the profession that hard work has returns."

Reflecting on her career, Nheera shared insights into her journey as a manager. "Being a manager has been quite a growth journey for me, on-the-job training," she explained. 

"It’s walking different phases of the brand story, adjusting to an ever-evolving workload and tackling tasks from when it’s scary to when I can do them from my sleep from just experience."

Nheera highlighted the challenges and rewards of her role. 

"I have literally walked from being a novice to being nominated for awards and even winning an award as a Talent Manager and thus become a key stakeholder in the trajectory of Zimbabwe Music at large," she said. 

"What stands out for me is the tall task of being a custodian of another’s life and career and the magnitude of that responsibility. It’s daunting, exciting, delightful, and nationally uplifting all at the same time."

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Earlier this year, Nheera was honored with the Zimbabwe Community Trabilezer Outstanding Arts Talent Manager Award. Her artist, Nutty O, also received nominations in three categories: Best Alternative, Outstanding Music Video Dancehall, and Outstanding Album.

The date for the Zimbabwe Reggae and Dancehall Merit Awards will be announced in October as organizers finalize plans for the ceremony.