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Open Call: Music Connects Africa Accelerator Programme for Zimbabwean Music Creatives

ZIMSPHERE 

HARARE – The Music Connects Africa (Zimbabwe) accelerator programme, previously known as Scripts and Bars, is calling for music artists and managers based in Zimbabwe looking to accelerate their careers and music businesses, to join the 2025 cohort of the programme.


Eden Lang performing at Scripts and Bars


The call is designed for songwriters, performing artists, producers, DJs and talent managers based in Zimbabwe, who are 18 years and above, and actively working within the music sector.

Selected participants will benefit from music business masterclasses, financial support, market access, mentorship and showcase opportunities. Masterclasses and mentorship will be facilitated by music industry experts from across Zimbabwe, Africa and the UK.

Participants must only apply if they are committed to developing their music career or business as a priority and must be able to attend all activities in person or online.

Interested applicants should visit the Kay Media Africa website www.kaymediaafrica.com in order to apply before 14 February 2025 (23:00 CAT).

About the Music Connects Africa Accelerator Programme

The Music Connects Africa programme is an initiative of British Council in partnership with the Embassy of Switzerland in Zimbabwe. The programme is delivered by Kay Media Africa based in Zimbabwe (Lead Partner), collaborating with Reprezent (UK).

Music Connects Africa’s objective is to contribute to the inclusive economic and social growth of young people, and underrepresented communities through the strengthening of the cultural and creative industries ecosystem with a particular focus on music.

The programme runs from January to June 2025 and provides a unique blend of learning masterclasses, recording camps, showcasing and networking opportunities designed to nurture talent and offer insights into the music industry. The programme features industry experts who are passionate about sharing knowledge, expertise and inspire the next generation of musicians.

Through the Scripts and Bars programme, Music Connects Africa supported 100 emerging music and literature professionals across Zimbabwe between 2021 and 2024. The programme awarded 24 grants, provided market access opportunities through 15 showcase platforms and has led to the creation of 36 jobs to date.

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About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We build connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. Last year we reached over 80 million people directly and 791 million people overall including online, and through broadcasts and publications. Founded in 1934 we are a UK charity governed by Royal Charter and a UK public body. We receive a 15 per cent core funding grant from the UK government.

About the Embassy of Switzerland in Zimbabwe

The Swiss Embassy serves as the official representation of Switzerland, fostering diplomatic relations and promoting Swiss interests across political, economic, scientific, educational, cultural, and media sectors. It supports bilateral cooperation through close ties with host country ministries, strengthens economic and trade relations, and monitors developments of interest to Switzerland. The embassy facilitates collaboration in research and innovation, promotes cultural exchanges to build mutual understanding, and supports Swiss and local students.

About Kay Media Africa

Kay Media Africa is a modern multimedia production studio and creative consultancy specializing in audiovisual media production, marketing communications and project management for arts projects. Based in Harare Zimbabwe, Kay Media Africa is the company behind media brands such as Comexposed, Radiant Culture and Terminal One.

Utilising the breadth of African ideas, skill and identity Kay Media Africa helps story tellers, advertisers and arts organisations achieve their goals through delivering communications campaigns, business support and creative arts projects.

About Reprezent

Broadcasting since 2011, and now from 3 shipping containers in Brixton, Reprezent Radio prides itself on its forward-thinking underground music. Reprezent’ s DJ's and presenters all work in the music industry; produce their own music, run their own labels and club nights- meaning the station’s sound is always on the cutting edge of music- across every single genre imaginable.

(Press Release)

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